Improving the Church Paper
Sam E. Stone


Volume XII --  Number  3
Spring, 1966
(C)opyright 1966
All Rights Reserved
The Cincinnati Bible College & Seminary

   Most Protestant churches in America now produce a publication which they mail regularly to their members and friends.  Whether such a periodical is known as a bulletin, perish paper, newsletter or church paper, it is utilized as a means of communication from church to home between Sundays.  The term "church paper" will be used in this article.

    In an age when secular groups are becoming increasingly aware of the importance of the printed page, it is disturbing to find so little instruction available for those who prepare the church paper.  Although it has become perhaps the most common journalistic effort in American churches, little has been written evaluating its preparation and usage.

    Several modern writers have produced adequate treatments of preparation of news releases and general publicity material.1  Other competent men have explored the varied avenues of public relations as they apply to the church.2  Historical treatments of the Restoration Movement have alluded to the importance of periodical literature in the past.3  In none of these works, however, is any extended treatment given the church paper.  Of the works which provide more adequate information concerning its production, many are now out of print.4  The average minister therefore is dependent upon three resources to guide him in publishing the church paper: education, observation and experience.

    What is the journalistic training of the average minister?  How many ministers have had the opportunity to take classes in those journalistic techniques so necessary to the most effective use of the church paper?  Ministers admittedly lack sufficient training to give them confidence in this area.  In a limited sampling conducted as a part of the research for this article, less than half of the ministers interviewed had any training in journalism and those who did usually acknowledged that their background was "very little" or was limited to "only one course."  Yet these ministers are expected to produce regularly a publication which will represent to as many as 1700 readers the message of Christ and the church.  The implications are frightening since, as Roland Wolseley says, "The parish publication is a transfer in a limited way, of the techniques used in the world of secular journalism to the journalistic program of a single local church."5

    Were one to find adequate examples of good journalism in an examination of other church papers the need for this article would be diminished.  In the eyes of the ministers included in the survey, however, the church papers which they observe regularly are filled with inadequacies and weaknesses.  Over one-third of the ministers criticized the same three basic faults in the church papers which they receive: poor editing, over-crowded pages, and poor printing.  Other failures noted include grammatical errors, articles copied from other papers (often without giving credit), irregularity in publication, lack of neatness, omission of names and personal news, negative approach, no variation in format and lack of balance in content.

    Since neither by his education nor his observation of other papers does the minister seem destined to find sufficient help in learning how to produce a better church paper, it follows that one's own experience and personal taste often become the ultimate criteria for journalistic methods.  In this article an attempt will be made to broaden the horizons of those who edit a church paper so that they may more adequately meet the challenge of this important task.  The increasing opportunities in communications and the competitive efforts both of the secular world and other religious groups combine with the inherent urgency of the Christain message to impel the minister-editor to produce the best possible publications to represent his Master.

    Every church should have a church paper.  The Sunday bulletin, handed out to those attending the worship service is good, but it cannot replace a publication mailed to the homes of church members and prospects during the week.  Stoody has said:

    It is desirable, of course, to have both an attractively printed Sunday bulletin and a parish paper.  However, should the budget compel a choice between the two, there are good reasons why a public relations committee might choose a Saturday news sheet distributed under a second-class mailing permit in preference to a Sunday calendar.6
    There are several reasons for this: whole a minister may guess incorrectly about the crowd for the Sunday services and hence over-print the bulletin, a church paper may be printed in exact quantity to fit the mailing list.  Since the paper is sent to the home during the week it offers pre-pubilcity value.  In the community it serves as good advertising for the church.  It communicates vital facets of Christian life and activity to a church's members thereby increasing both attendance and financial support.  It reaches not only the faithful attenders but those who may need its message even more--the inactive, the sick and shut-in, those away from home, and potential members.

    Ministers who have used a church paper are quick to defend its value.  Those surveyed list the following values of such a periodical: it provides a weekly voice in the home and a visit with prospects; it provides information; it keeps the community conscious of the church; it reminds people of church services and of other events; it may serve as an official church journal (providing an historical record of this period).

    To say that all churches should have a paper is also to affirm that all should have a better paper.  Just as the athlete who ceases to train begins his downward slump, so the minister-editor who fails to seek improvement is courting failure.  Those in retail business have long sensed the value in direct mail advertising and even have an association devoted solely to the improvement of such efforts.7

    What problems plague one who attempts to produce a church paper?  The overwhelming majority of those surveyed replied, "a lack of time."  A partial solution to this difficulty may be found by employing, better methods and becoming more at ease with journalistic techniques.  Obviously the problem of time limitation cannot be completely solved.  In the congregation there may some members who object, "It takes too much time for the minister to put out the paper. Why doesn't he spend that time calling?"

    While a weekly church paper could never hope to substitute for personal visitation, yet it offers an indispensable corollary to it.  The paper can reach more people in one mailing than a minister might preach to from the pulpit in an entire month.  To dispense the same amount of information by personal calls to a mailing list of two hundred would take a minister three weeks, making ten calls per day, seven days a week.  The church paper does not take time--it makes time.  Properly produced it evidences good stewardship of time by a concerned minister.

    In this analysis the local church paper will be considered in five aspects; Purpose, Format Content, Production and Distribution.

I. PURPOSE

    A definition of objectives is essential if one hopes to develop an effective church paper.  Whom does the church wish to reach through the paper?  The elders--deacons--teachers--active members?  Certainly all of these would be included.  But what of the visitors who attended last Sunday?  What of the backslider and the casual attender?  If the church wishes to reach them with her periodical, that purpose must be clearly defined at the outset.

    Some congregations attempt to make a single publication serve as both a Sunday bulletin and also a church paper.  Copies are then mailed to members who are not present on a Sunday.  As Webb B Garrison says, "Such a practice should be examined with care; perhaps there is a limit to the number of major goals that can be served by one publication."8

    Obviously the reasons a church has for publishing a paper will be reflected in its content.  Some reasons currently being suggested for papers seem extreme for the average church.  Edward L. Greif, for example, feels that such a publication should "evoke interest and respect among the intellectual, non-attending membership and help to put the church back into perspective as the philosophical center of the community."9  He would downgrade personal news and promotion and include chiefly scholarly essays on current theological topics.

    At another extreme, a writer has outlined what seems to be an unnecessarily rigid and legalistic rule: "In every issue of the paper will be the answer to the question, 'What Must I Do To Be  Saved?'  If a person never sees but one issue of this paper he will learn the way."10  One may question such a presentation both from Scriptural validity and pragmatic results.

    Ministers included in the survey for this article overwhelmingly picked "to inform" as the goal of their church papers.  Ninety per cent specified this as a prime purpose.  Almost one-half of the ministers added that the goal of their paper was also "to motivate."  Other goals included: maintain family spirit; contact each family: acquaint prospects with church program; reach shut-ins; offer a mid-week reminder.

    Achieving a sense of family spirit is a valuable aim which cannot be treated lightly.  It is so in club and company journals.  "Planners of content hope that all . . . features will encourage the reader to feel glad that he is a member," states Rowena Ferguson.  Although writing about secular magazines, she adds this observation:

    It almost goes without saying that such content is deliberately planned to involve the reader as much as possible in the institution.  It also goes without saying that the editor makes sure that this is done honestly and realistically without recourse to under-handed or manipulative techniques.11
    Every church has its "fringe members."  These are the ones who are quick to complain that they do not know what is going on.  They say that the church never contacts them unless it is to ask for money.  If for no other reason than to disarm these complaints, it would be worthwhile to have a church paper.  The periodical can display loving interest by making a regular, friendly visit even into the homes of those who waver in participation.

    If the purpose of the church paper has been carefully defined, it will prove less of a temptation to let it be "used" for undesirable ends (whether by a minister who hopes to propagandize his pet peeve, an unknown poet who wishes to achieve fame, or by a group within the church which wants to promote its own interests to the exclusion of the congregation's good).

    The church leadership not only must have definite goals in mind when a church paper is begun, but they must move realistically toward reaching them through constant effort and frequent evaluation.  Since the format and content of a publication largely determine both its readership and effectiveness, it is important that these areas be considered next.

II. FORMAT

    "Format" refers to the size, shape and general make-up of a publication. Although this receives specialized attention in commercial efforts, most church papers seem to be produced with little or no thought to the arrangement and appearance of material.  This should be one of the first decisions to consider when one begins to publish a paper.  Three basic styles are commonly used:  the parish magazine, newspaper style and church bulletin style.12  One's method of publishing (printing, mimeographing, etc.) may be a determining factor as he selects the style.

    The selection of an attractive name is likewise vital in planning the format of a paper.  A wide variety of names are in popular use.13  If the name selected can be both fresh and fitting, its value is enhanced.  Occasionally an appropriate title may be designed to fit the name of a particular congregation.  For examp1e, church located on Chase Avenue named its journal Chase Ave. News.  Often the best way to select the name is to have a contest among the church membership and use the winning entry to title a new church paper.  This is beneficial both in creating initial interest in the paper in letting it truly represent the feelings of the readers.

    When these matters have been settled, one should give attention to the arrangement of copy and art upon the page.  This is known as the "layout."  The functions of layout are: to catch the readers eye, to introduce a future, to illuminate and amplify content, to keep the reader on the hook, to express the paper's character.14  In determining the layout an editor considers these elements: The head-line or title, type-size, variations of type (if available), the text, pictures (whether art, photograph: or sketches), captions, headings and boxes.

    While the minister-editor cannot be expected to use art with the skill of a professional layout man, be can improve by observing good examples which teach ways to increase eye appeal and reader interest.  For example, advertising salesmen know that the best location for an ad in a magazine is page one, with pages two and three and the last page also considered good.  On any individual page, the main story should be placed at the upper right-hand column to catch the reader's attention most rapidly.  Care should be taken that pictures draw the eye inward toward the center of the page.  This may be accomplished by the direction the person is facing or movement of lines in a sketch-- all should go inward on the page or toward the copy being emphasized.

Webb Garrison suggests:

    Art for the bulletin and the parish paper falls into two broad categories: decorative and comminicative.  Purpose of the former is to dress up the page, catch the eye of readers and lead them into the accompanying text.  Communicative art accomplishes this purpose, but at the same time it add something to the message. Through a drawing cleeely linked with a central idea of the text, the reader gains ideas that reinforce or amplify ideas transmitted through written words.15
 

    Such art is not as difficult to find as one might expect.  Portfolios of sketches designed for church publications are available and one may occasionally adapt the art used in commercial advertising to fit the needs of the church paper.16  It is important that art be used to break up long sections of type and that two pieces of art are not used side by side.

    As the minister-editor prepares the content of the church paper, it may be well to note those articles of special importance so that they may be featured on page one. In this way he will he reininded also to use both headline size and layout to emphasize the more important articles.

    The overall appearance of each page is greatly improved when the margins are justified--that is when the righthand column is straight.  To justify the margins one must type the copy twice.  During the first typing, he should leave diagonal marks in each blank space out to the margin.  These spaces are then inserted throughout the line as additional spaces between other words.  When the copy is retyped on the stencil, each line will have an equal number of characters and spaces and end with a typed letter or symbol at the righthand margin on every line.17

    Color is also a valuable tool.  One may vary the color of paper used for the church periodical to achieve special effects.  If one is aware of the characteristics, symbolism, mood and influence of various colors, he may heighten the effectiveness of his message.

    Since the ministers interviewed sternly condemned the layout of papers they receive, it may be of value to note their specific criticism.  They cited over-crowded pages, papers which were not neat and which used the same pattern continuously. One-third of the ministers sampled criticized crowding the page.  In a desire to include as much as possible in the allotted space, some cause the entire message to be laid aside or only glanced at in the effort to have much readable material.  By observing magazines and newspaper advertising, one quickly notices the necessity of "white space."  This absence of both type and art is not bad nor is it wasteful of space; it insures the editor that the space which remains can be more adequately utilized to gain the reader's attention for the message contained in type and art.18

III. CONTENT

    Purpose and content are inexorably related.  If one holds that the purpose of his church's paper is to spread the gospel "to those who know it not," it may seem obligatory to list the "plan of salvation in every issue.  It need not however, if one has the broader concept of purpose reflected in this survey.

    To say that every issue need not contain the plan of salvation is not intended to infer that there is no place for doctrinal material in the church periodical.  On the contrary, this is an ideal location for it.  If one wants those who need the doctrinal message most to read it, he must offer other interesting material to maintain their interest.  Meaningful, pertinent Scriptural teaching on current issues is always appropriate.  Like the other elements which comprise the paper, it must be kept in proportion.

    Coming in for special criticism by the ministers surveyed, were copied articles. Evidently many ministers are disturbed both by the quantity and the quality of the material picked up from other papers and also by the lack of giving proper credit when it is so used.  Legal implications should motivate increased concern by editors if honesty alone is not a sufficient reason to "give credit where credit is due."
An important warning to ministers is offered by William E. Leidt who recognizes:

    Probably the greatest temptation will come in connection with the rector's sermon.  Many a kindly soul, after hearing a good sermon, will say to the minister at the church door, perhaps for want of something to say, 'Won't you have your sermon printed?'  'I would so like to have a copy of it.'
    This is a great temptation and should be resisted.  Actually very few sermons read as well when put into type as they sounded when heard in church.  Here is a place where the parish publicity committee can exercise real leadership.  A carefully selected paragraph or two, perhaps not more than a hundred or two words, from such a sermon will make an excellent short piece, even a filler for the parish paper.  But guard against, even in the paper, the printing of entire sermons.l9
    A crucial issue with the church paper is balance in content.  If one's purposes are to inform, inspire, encourage and promote, he must select his content to help accomplish his goals.  Four sources are available: news, teaching material, reports and plans.

    Reports and general news are the key to a well-read publication.  Names do make news.20  It is possible to include tile names of members frequently by listing those fainilies who have wedding anniversaries, births, deaths, and illness and those who receive awards.  One method to insure the mention of every member at least once a year is the publication of birthday greetings.  It is imperative to be certain that all names are correctly spelled.

    The place of integrity in news reporting should be elemental for the church paper.  Yet one observes may publications which seemingly report only "good" attendance and other news of "victory."  One public relations expert advises preachers: "When the attendance at your church is showing an increase, put that good news in the church bulletin."21  Honesty and ethics would certainly seem to require the publication of other factual attendance report--even if they should prove embarrassing when the results seem less encouraging.

    Plans and promotional material usually take a large amount of space in church papers.  The desire to "pack the house" as portrayed in some publicity items makes the church subject to criticism and offers an inadequate representation of her real spiritual mission.22  If social functions and materialistic appeals are the sole topics of a publication, will not the average reader assume that these indicate the primary concerns of the church?

    It is difficult to overemphasize the need for accuracy and prudent judgment in what is published in the church paper.  Factual errors will always be caught by some reader and this makes necessary that embarrassing apology next week.22

    The language used in speaking of those in the church should be carefully weighed to avoid giving a false impression either of the people concerned or of the writer.  In some instances it might prove to be an embarrassing source of criticism if one were to say (as an Indian church paper stated): "L. . . is our song director and he has also substituted teaching in the absence of his lovely wife, L. . ., who teaches the junior class" (Italics mine).

    Edwin Hayden stated the matter succinctly in an editorial in Christian Standard.  He described the preacher's responsiblilty for the church paper and warned:

    Every misspelled word, every grammatical error, every inaccurate or hazy bit of news writing, every phrase in which the reader finds something different from which the writer intended stands as a witness in open court to declare the poor man ignorant, careless, or incompetent.  He is in an unenviable spot.
    Hayden suggests two possible solutions:  (1) The preacher's preparation needs to include some editorial studies.  (2) Thrice blessed is the preacher who can put the whole editorial job into other capable hands in his congregation.24

    As one determines the content of each issue of the church paper, there are certain items which ought always to be listed.  These include the "masthead" (church name and address, personnel, service times), news of all important church events, church slogan and dial-a-devotion listing (if this is offered).

    Of the church papers examined in this survey, ten per cent did not list the names of the church staff (ministers, secretary, etc.).  Over one-third did not state the time of services.  One paper failed even to give the name and address of the church which sent it out!  These omissions may be intentional or perhaps simply reflect accidental oversight.  In any event they point out the need for a re-examination of local church periodicals.

    Accumulating and assembling the material need not be an unbearable chore for the minister-editor.  Some congregations provide news report sheets which may be filled in by representatives of various church organizations and brought to the church office prior to a well-publicized deadline.  This places the responsibility for news coverage upon the groups involved and assures a complete account if reporters complete the form properly.  Other ministers keep a file folder in the desk drawer.  Whenever they hear news items or human interest features, they note these on a 3x5 card.  They place theme cards in the folder each day.  When it is time to prepare the copy, much of the material is at hand.

IV. PRODUCTION

    In a local newspaper office, work may be divided under three departments: editorial, business, and printing.  Similar distinctions fit the church paper.  Thus far in this report editorial aspects have been chiefly considered.  In the final two sections business (financing and distribution) and printing aspects will be discussed.

    Four primary methods of production prevail for producing a regular church periodical: printing, multilith, mimeograph or spirit-duplicator.  While most readers would feel that printing is the most attractive, it is also the most expensive. Therefore particularly in congregations working with a limited budget and/or a relatively small mailing list, the cost of printing may be prohibitive.  Of the church papers surveyed, sixty per cent were mimeographed; only about twenty-five per cent were printed (either commercially or by a church-owned press).

    A growing number of church papers print a part of the graphrd.  The printed section might include the title of the paper, masthead information and perhaps a picture of the church and/or the minister.  When properly handled, this may enhance the paper's appearance.

    Of the three ways to finance a church paper--budget, subscription or advertising--the budget method is by far the most satisfactory.  It is the methcd employed by over ninety-five per cent of the churches surveyed.  Technically a subscription arrangement may be necessary to qualify for a second-class mailing permit but this is generally handled by stating on the church's regular pledge cards that the first $1.00 of one's pledge will be considered as his subscription payment.  Sole reliance upon subscriptions obviously limits a paper to those already interested enough to contribute while some who might benefit greatly from the content are omitted.

    If advertising is sold to finance the publication several decisions must be made: Will advertisements be accepted only from church members?  Is the cost of advertising a fair investment for the buyer or is it simply another name for a contribution to the church?  Will advertising space be refused to certain merchants if their products or reputation are not harmonious with Christian ideals?  Who will decide these matters?  The advice of Stewart Harral is pertinent:

    At all times the pastor and staff must have  full authority concerning the acceptance of advertising submitted. . . the rate should be high enough to aid in meeting costs of publication and low enough for the advertiser to feel that the space is a good investment.25
    With the financing arranged, one of the next considerations must the editor.  In ninety per cent of the churches surveyed, the minister had at least some part in the editing of the church paper.  In over one-half of the congregations he handled the work alone.  Yet, even in smaller churches, other members may often be found who are willing to help in the preparation of the church paper.  They may first need instruction and encouragement but they can do a fine work in many cases.  Even then the minister would naturally contribute a significant portion of the copy for publication although the remainder of the material is mimeographed each issue. This lessening of the minister's responsibility enables him to conduct more effectively the other phases of church work--phases for which he has usually been better trained.  Wolseley suggests:
    One layman of journalistic experience, who has not found any other outlet for his religious zeal, can be an enthusiastic entire staff of such a publication.  If the church is near his home or not too far from his office he may do heroic service and work just as hard and interestedly at this assignment as the musically inclined members do in the choir or the house wives in the commissary.26
    When the responsibilities for editing have been defined and accepted, the next step involves setting a schedule.  To do this the editor should figure backward from the time he wishes the paper to arrive in the reader's home.  If he intends that it be delivered on Thursday or Friday, in most communities it must be mailed no later than Wednesday.  If one day is allowed for the addressing (perhaps by volunteers), it will then be necessary for the typing and layout work to be done at least one or two days before this to give sufficient time for mimeographing or printing.  This in turn would set the deadline by which all copy must be received (perhaps by Sunday night).

    How frequently shall it be published?  This will be an individual decision in each congregation.  In the churches surveyed, over ninety per cent publish a weekly paper.  Some have a bi-monthly paper and one is printed only every six weeks.  A few congregations decrease the frequently of publication during the summer months and some change from printed to mimeographed copies at that time.

V. DISTRIBUTION

    After the church paper has been printed, folded and addressed, it is ready for distribution.  Postal regulations may be the deciding factor as to the method of mailing if a church has a mailing list of two hundred or more and mimeographs a weekly paper, it is more economical if one secures a third class mailing permit.  One can figure the total cost of securing the permit, annual fee and individual mailing cost and contrast this with the straight 4c @ copy rate and discover the most advantageous arrangement for less frequent mailings.  The church can qualify as a non-profit religious organization and can therefore obtain a fifty per cent discount on bulk third class mailings.  If the paper is printed, it may qualify for a second class permit at a still lower rate.

    Of the churches surveyed, the smallest mailing list amounted to three hundred (this was from a church which ran 200-250 in Bible School attendance).  Since postal regulations are continually changing, one should contact the local postmaster for complete regulations and determine the best procedure for distribution to fit one's own congregation.

    If it seems difficult to compose a mailing list of two hundred for a small church (i.e. one which has fifty to one hundred in Bible School attendance), it may be due to the fact that one has not considered all who should he included on the mailing list.  Papers may be  all active members, prospects and visitors (temporarily) Bible School class members, servicemen, college students, non-resident members, former members, hospital patients, other churches (exchange, subscriptions), local newspapers, radio and T.V. stations, area Bible colleges, national journals (such as Christian Standard), one's family and friends, community leaders and missionaries.

    Enough extra copies should be printed so that a quantity is available for the minister to distribute on the following Sunday to visitors, to take on calls and to place in the tract rack.  At least two copies of every issue should be filed.  When a minister moves to another congregation, he may then leave one copy of each issue with the church and still take a complete set of the copies with him.

    The mailing list, to be effective, must be kept up to date.  This can be done by requesting that changes of address be noted on roll call cards in the services; printing "return requested" beneath the address on the paper; noting any changes of address on the paper; noting any changes of address mentioned to the editor; sending the paper to prospects and visitors (at least temporarily); and adding all new church members to the list.  One should promptly remove or change address plates in case of death in a family.

    Stuber outlines the best way to keep a membership list accurate.  He suggests that it be kept on filing cards:

    In this way individual addresses can be changed without disrupting the whole roll.  Thc same is true with stencils for the addressograph.  These should be checked at frequent intervals to make sure that there are no duplications, that the names of all deceased members are taken out, that changes in address are properly noted and that names of new members are added.27
    It is wise periodically to "thin" the mailing list.  One should go through it and mark the names of those subscriptions which might be discontinued.  (Some prospects will no longer be active; some members have moved from the area; some will be attending other churches.)

    On the front page of the next issue, the editor should draw a "box" stating: "If there is a red X in this box, your subscription will not be continued."

    In the paragraph that follows the editor may explain that, while the church is happy to send the paper to all who want it, from time to time it is necessary to check the mailing list.  It is not the intention to remove the name of any one who wishes to receive the paper.  If one has a red X in the box, he need only write or phone the church office or indicate at the Sunday service that he wishes to continue receiving the paper.  His subscription will be gladly continued.  In this way no one who wishes to have the paper is omitted and the church will not waste copies on the disinterested.

    The finished product should be carefully checked to see that it has an attractive appearance and invites immediate attention.  One criticism made by the ministers surveyed was of stapling church papers closed.  This discourages the hesitant reader from even opening the publication and it disfigures the paper if he does. Stapling a church paper closed is usually unnecessary.  Even when inserts are used, it may riot be necessary to staple them to the paper.  If stapling must be done, however, staples can be placed at the edge of the sheet in the margin.

SUMMARY

    In this analysis of church papers, an effort has been made to investigate current practices and to suggest areas for improvement.  The necessity for producing the best periodical possible in a local church is obvious.  The means are available.

    Inadequate journalistic training which has hampered minister-editors in the past may be at least partially overcome by courses now offered in some Bible colleges seeking to acquaint students with the field.  As better resources become available for editors, further improvement can be expected.
 
 

Addendum A
Possible Names for the Church Paper
Advance
Crusader
Newscast
Ambassador
Epistle
Newsletter
Answer
Evange
New 'n Truths
Assistant Minister
Focus
New 'n Views
Banner
Golden Apples
Phrases
Beacon
Golden Thread
Printed Preacher
Broadcaster
(Good) Tidings
Reaper
Bugle
Harbinger
Record
By-Lines
Harvester
Reminder
Caller
Heartstring
Roundup
Chase Ave. News
Herald
Sentinel
Challenger
Hi-Lites
Silent Sheep
The Christain
Home Visitors
Sword 'n Shield
Christian Echo
Informer
Talking Leaves
Christian Traveler
King's Business
Tell-O-Gram
Chronicle
Light
Torch
Chrysolyte
Link
Torchbearer
Church Speaks
Messenger
Trumpet
Clarion
Midweek Call to Worship
Voice
Commentator
Midweek Reminder
Weekly Visitor
Communicator
News
Witness
Cross Beams
 
Wood-Viewer
 
Addendum B
Features for the Church Paper
May be used regularly
Include whenever possible
Attendance 
Additions
Birthdays
Attendance records
Daily Bible Reading Texts
Audio-Visual
Did you know?
Banquets
Lost and Found
Births
Meet Members
Board meeting reports
Minister's Minute-Parson to Person
Bookstore
Next Sunday's Service
Brotherhood News
Offering
Building construction
Pulpit Flowers
Calendar of events
Recognition
Change of address
Serving Sunday
Choir
Sunday School lesson 
College
Thanks
Congratulations
Visitors
Death
Youth
Editorials
 
Equipment purchased
 
Library
 
Local events
 
Looking forward
 
Military
 
Missions
 
Names of important visitors
 
News of former members
 
Scouts
 
Sermon outlines
 
Sick
 
Special gifts 
 
Sports
Weddings

Footnotes
1. Among these works are: Austin Brodie, Keeping Your Church in the News (1942); Clarence A. Schoenfeld, Publicity Media and Methods (1963); John T. Stewart, How to Get Your Church News in Print (1960).
2. Among the more recent volumes are Edward L. Greif, The Silent Pulpit: A Guide to Church Public Relations (1964); Ralph Stoody, A Handbook Of
Church Public Relations (1959); Stanley I. Stuber, Public Relations Manual
for Churches (1951).
3. Resources in this area include: Enos E. Dowling, The Restoration Movement (1904), pp. 92-101; Tom Friskney, "Periodicals in the Restoration Movement." Seminary Review, Winter. 1960; Sam E. Stone, "Journalism in the Early Restoration Movement." Christian Standard, March 5 and 12, 1966.
4. For example, Stuber's work on public relations is out of print as is the  outstanding manual produced by Roland E. Wolseley, Interpreting the Church Through Press and Radio (1951).
5. Roland E. Woseley, Interpreting the Church Through Press and Radio
(1951), p. 141.
6. Ralph Stoody, A Handbook of Church Public Relations (1950), p.179.
7. Direct Mail Advertising Association Incorporated, 330 Park Avenue,
New York 17, New York.
8. Webb B. Garrison, Improve Your Church Bulletin, 1957). p.12.
9. Edwart L. Greif, The Silent Pulpit (1904), p.73.
10. John Paul Gibson, M.D., The Church at Work (1947), p.81.
11. Rowena Ferguson, Editing the Small Magazine (1958). p.47.
12. Some denominational churches use the "parish magazine" type publication which has the printing done by a nationally known publisher.  Often much of the content is of the printer's choosing and has little value in the local program.  For a thorough discussion of the values and disadvantages of Church Public Relations (1959); Stanley I. Studer, Public Relations Manual this method see Roland Wolseley, Interpreting the Church for Press and Radio (1951), P. 142ff.
13. See Addendum A for a listing of names.
14. Ferguson, op. cit., p. 143.
15. Garrison, op. cit., p. 16.
l6. A number of sources offer mimeographed stencils, which are die-impressed with professional illustrations.  These are available on a subscription basis or may be purchased individually.  Stencils of this type are through: Crown Publishing Company, 221 North LaSalle Sreet, Chicago, Illinois, 60601 and Progressive Productions, 434 Westview Drive, Lancaster, Ohio, 43131.  In addition to the several companies which have produced portfolios of mimeograph art that one may trace, a monthly publication with ideas and art sketches is prepared by Master Products Company, 330 S. Wells Street, Chicago Illinois, 60606, for its customers.
17. It is not in the scope of this analysis to discuss techniques in typing and mimeographing in detail.  Valuable guidebooks are available and one should consult these if he intends to have a professonal job and one which adequately represents his Christ and his church.
18. One of the finest introductory treatments of this entire subject is found in William M. Lessel's book, Duplicating and Publicity Manual for Christian
Workers (1957), pp. 15-19.
19. William E. Leidt, Publicity Goes to Church (1959), P. 101.
20. Some of the various reports and news columns which may be included in a church paper are suggested in Addendum B.
21. Williard Pleuthner, Building Up Your Congregation (1950), p. 105.
22. See Elton Trueblood's penetrating analysis in The Company of the Committed (1961), p. 18ff.
23. For example one church paper stated, "Brother E...... informs us that he raises a total of fifteen varieties fo Dahlias, instead of the six varieties we mentioned last week. He has funished six varieties for the church services. We are happy to make the correction" (from a church paper published in New Mexico).
24. Edwin Hayden, Christian Standard, January 26, 1963, p.2.
25. Stewart Harral, Public Relations For Churches (1950), p. 61.
26. Roland E. Wolseley, op. cit., p. 154.
27. Stanley Stuber, Public Relations Manual for Churches (1951) p. 75.

Bibliography

Brodie, Austin, Keeping Your Church in the News, New York: Fleming H. Revell Company, 1942.

Davenport, Arthur S., An Introduction to Church Public Relations, Oklahoma City: Creative Promotional Service, 1958.

Dowling, Enos E., The Restoration Movement, Cincinnati: Standard Publishing Company, 1964.

Ferguson, Rowena, Editing the Small Magazine, New York: Columbia University Press, 1958.

Friskney, Paul, "Periodicals in the Restoration Movement," Seminary Review, Winter, 1960.

Garrison, Webb B., Improve Your Church Bulletins, New Jersey: Fleming H. Revell Company, 1957.

Gibson, John Paul, The Church at Work, Kansas City: The Old Paths Book Club 1947.

Greep, J. Walter, Church Publicity Handbook, Cincinnati: Standard Publishing Company.

Greif, Edward L., The Silent Pulpit: A Guide to Church Public Relations, New York: Holt, Rinehart and Winston, 1964.

Harral, Stewart, Patterns of Publicity Company, Oklahoma City: University of Oklahoma Press, 1950.

Hayden, Edwin, Christian Standard, Cincinnati: Standard Publishing, 1963.

Henry, Carl F., Successful Church Publicity, Grand Rapids: Zondervan Publishing House, 1953.

Holloway, Leonard L., A Model Program of Church Public Relations, Fort Worth: All-Church Press.

Johnson, Philip A., Norman Temme, and Charles C, Hushaw, Telling the Good News, St. Louis: Concordia Publishing   House, 1962.

Leidt, William E., Publicity Goes to Church, Greenwich, Connecticut: The Seabury Press, 1959.

Lessel, William M., Duplicating and Publicity Manual for Christian Workers, Chicago: Moody Bible Institute, 1957.

Pleuthner, Willard A., Building Up Your Congregation, New York: Wilcox and Follett Comapny, 1950.

Schoenfeld, Clarence A., Publicity Media and Methods, New York: The Macmillan Company, 1963.

Stewart, John T., How to Get Your Church Newas in Print, St. Louis: The Bethany Press, 1960.

Stone, Sam E., "Journalism in the Early Restoration Movement," Christian Standard, March 5 and 12, 1966.

Stoody, Ralph, A Handbook of Church Public Relations, New York: Abingdon Press, 1959.

Stuber, Stanley I., Public Relations Manual for Churches, New York: Doubleday and Company, Inc., 1951.

Trueblood, Elton, The Company of the Committed, New York: Harper and Brothers, 1961.

Wolseley, Roland E., Interpreting the Church Through Press and Radio, Philadelphia: Muhlenberg Press, 1951.


Scanned by Michael Riggs
Proofread by Shelley Woznuak